![]() ![]() Indeed, the 58-year-old can look forward to countless future generations celebrating his birthday. Such issues don’t appear to be affecting Bezos. It’s unsurprising that it resonates with a generation that spends so much time online and has high rates of mental health struggles. The show was filmed within the confines of a single room, depicts depression, and explores our fraught relationships with tech. The melancholy musical comedy perfectly captures the pandemic life that supercharged TikTok’s popularity. Yet that wasn’t the only reason why Burnham’s Netflix special connected with Gen-Z. (Full disclosure: I am also a millennial, although I dislike my generation even more than those that flank it.)Īt under a minute long and infectiously energetic, the track is tailor-made for TikTok-addled brains. The 30-year-old Burnham is an archetypal millennial, but his song became a hit among Gen Z. In the social media age, an artist can’t determine the meaning of their masterpiece. Some creators used the tune to sincerely praise Amazon or celebrate their own success stories. The song was also recontextualized in TikTok’s tedious “three moods” trend. Not every interpolation of the track was critical of capitalism. When Detroit floods but u still gotta deliver those prime packages #detroit #amazon #boburnham #jeffbezos #fyp ♬ Bezos I – Bo Burnham One TikTok of an Amazon truck driving through floods got more than 10 million views in under a month, while another of an Amazon Go store attracted over 7 million views in a day. They used Burnham’s song to soundtrack Amazon drivers braving natural disasters, warehouse workers getting whipped, and Bezos monitoring his “sheep.” TikTokers quickly tapped into this economic chasm. After his maiden joyride, he thanked Amazon staff and customers for having “paid for all of this.” At the same time, Bezos was becoming the richest person of all time and taking ego trips to space. It emerged as countless workers were suffering from layoffs, pay cuts, and health problems. The second life of “Besoz I” was a product of timing. In the months after the show’s release, the tender tribute to Bezos was reappropriated on TikTok as an ode to disaster capitalism. ![]()
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